Creating a Compelling Fundraising Deck: Step-by-Step Guide for NGOs in India

A strong fundraising deck can make a huge difference in your NGO’s funding success. Whether your organization is based in Mumbai, Delhi, Kolkata, Jaipur, Pune, Hyderabad, Lucknow, or Chennai, a clear, well-designed presentation helps donors quickly understand your mission, impact, and funding needs.

Many NGOs also work with experts like a Fundraising Consultancy for NGOs to create professional decks, but with the right approach, you can build one in-house too.

This guide will help you create a simple and compelling fundraising deck step by step.

Step 1: Start With a Powerful Introduction

Your first slide should clearly answer:

• Who are you?

• What issue are you solving?

• Who benefits from your work?

Make sure this slide is short, emotional, and memorable.

Step 2: Explain the Problem with Data

Donors want facts. Use:

• Statistics

• Real-world examples

• Government or NGO reports

For example: "Over 70% of children in rural India lack access to quality education (source: survey reports)."

Step 3: Present Your Solution

Explain how your NGO solves the problem. Include:

• Program structure

• Target communities

• Delivery method

Step 4: Show Your Impact

Highlight achievements using:

• Numbers (beneficiaries, volunteers, states covered)

• Before/after case studies

• Success stories

Storytelling builds emotional trust.

Step 5: Introduce Your Team

Share credentials of:

• Founders

• Core team members

• Advisors, if any

Donors support people, not just projects.

Step 6: Make a Clear Funding Ask

State clearly:

• How much funding you need

• How funds will be used (breakup)

• Expected outcomes

Example: ₹25 lakh required for digital education program in Mumbai, Pune, and Jaipur — impacting 1,200 children.

Step 7: Highlight Transparency and Accountability

Add information on:

• Reporting structure

• Monitoring and evaluation

• Financial governance

This builds donor confidence.

Step 8: Include Partnerships and Supporters

Add:

• Logos of corporate CSR partners

• Recognition of Employee Volunteering Programs

• Government or community collaborations

These validate your credibility.

Step 9: End With a Strong Call-to-Action

Ask clearly:

Would you like to support our cause?Would you like to volunteer or partner?

Add:

• Website

• Email

• Contact person

Optional: Get Expert Support

If needed, consider partnering with a Fundraising Consultancy for NGOs to refine messaging, design, and donor alignment.

Final Tips

✔ Keep slides minimal (10–14 slides max) 

✔ Use simple language 

✔ Include visuals, not long paragraphs 

✔ Focus on clarity, credibility, and impact

Frequently Asked Questions (FAQ)

1. Why does an NGO need a fundraising deck?

A fundraising deck helps communicate your mission, impact, and funding needs clearly to donors, CSR teams, and corporate volunteering partners.

2. How long should the fundraising deck be?

Ideally 10–14 slides. Donors prefer concise, well-structured presentations.

3. Can we include volunteers in our deck?

Yes. Mentioning initiatives like Employee Volunteering Programs shows active engagement and community support.

4. Should small NGOs also build a deck?

Absolutely. Whether you’re operating in Hyderabad, Lucknow, Pune, or Chennai, a professional deck increases credibility and helps secure funding.

5. Can we get help in designing the deck?

Yes. Many organizations work with Fundraising Consultancy for NGOs to professionally prepare presentations aligned with donor expectations.

Conclusion

A compelling fundraising deck is not just a presentation — it is a storytelling tool that builds trust, inspires donors, and opens doors to funding opportunities. With clarity, structure, and emotional impact, your NGO can create a presentation that resonates with funders across India.