From ‘Seen’ to ‘Signed’ – Get Your CSR Emails Noticed

If you're an NGO reaching out for CSR partnerships, your first challenge is simple but crucial: getting your email opened.

Here’s how to boost your chances in a crowded inbox:

1. Craft a Compelling Subject Line:

Keep it clear, relevant, and benefit-driven. Examples:

• "Empowering 500 Girls – Seeking Your CSR Support"

• "How Your CSR Can Transform a Community in [Region]"

Avoid vague lines like “Partnership Proposal”. Instead, hint at impact.

2. Personalise Where You Can:

Use the CSR manager’s name and reference any past campaigns or values aligned with your cause. Personalisation builds connection.

3. Keep the First Line Strong:

The preview text matters.

Don’t start with “Hope you’re well”. Start with:“We’ve helped 2,000 underprivileged children stay in school – and we’d love to explore a CSR partnership with [Company Name].”

4. Add Credibility:

Mention your FCRA/80G status, big milestones, or a known partner briefly within the first few lines.

5. Timing Matters:

Avoid Monday mornings and Friday evenings. Mid-week (Tues-Thurs), between 10 AM – 1 PM, often works best.

Bonus Tip:

Attach a short, visually appealing deck – showcasing your work, impact, and how CSR can partner meaningfully.

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